This is a worksheet you can use to develop messaging for any campaign you’re working on. As you develop messages, keep in mind the needs of your audience. For example, look at the components of the flawed mental templates our audience holds about people who are immigrants. Which components are you disrupting, and with which parts of your messaging? What else does your audience need to hear to help them manage their complex and conflicting feelings?
In this time of crisis, we’re all learning from each other as we fight to free people who are locked up. One thing that we’ve learned is that since the right-wing has spent decades building a messaging infrastructure, it’s easy for all of us to unintentionally slip into frames that ultimately do more harm than good. In the spirit of sharing, here are few quick tips for inclusive framing. We’d love to hear what you think!